Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Behavior Intention Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pelanggan PT.Lion Mentari Airlines

This study object to determine the effect of service quality and company image on behavior intention through satisfaction as an intervening variable for PT. Lion Mentari Airlines customers in city Padang. type research is causative research. The population this people Padang who have used Air airline. determination number samples using Cochran formula many 97 samples. a purposive sampling technique. data were primary types obtained distributing questionnaires with predetermined criteria. analytical method path analysis SPSS 21.The results show that (1) has significant positive customer satisfaction, (2) (3) intention, (4) effect. (5) (6) variable, (7) intervention variable.Keywords : quality, corporate image,